Sunday, March 17, 2013

Data Science

Typical data science analysis'

Recommendation engines – increase cross-sell and repeat purchases by identifying other products in which a customer or prospect is likely to be interested

Web analytics - advanced click-stream, golden path analysis, viewer engagement, segmentation, and more.

Cross-channel marketing attribution – move beyond the skewed input of last click analysis to accurately determine campaign impact effectiveness across all channels

Influencer analysis – understand whose actions have impact in the network to encourage the behavior of peers for purchases, attrition, or just engagement.

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